From the Mozilla blog, May 9 2017 (view)
In the EU, outdated copyright law is threatening the health of the Internet.
The EU’s current copyright framework — developed for a time before the Internet — can stymie innovation, preventing entrepreneurs from building on existing data or code. It can stifle creativity, making it technically illegal to create, share and remix memes and other online culture and content. And it can limit the materials that educators and nonprofits like Wikipedia depend on for teaching and learning.
That’s why Mozilla is dropping airborne leaflets — millions of them — onto European cities.
Well, sort of.
Mozilla doesn’t own a fleet of zeppelins. And we like to conserve paper.
So we built Paperstorm.it instead. Paperstorm is a digital advocacy tool that urges EU policy makers to update copyright laws for the Internet age.
Paperstorm allows you to drop copyright reform flyers onto maps of European landmarks, like the Palace of Science and Culture in Warsaw, Poland. When you drop a certain amount, you can then message EU policymakers — like Pavel Svoboda, Chair of the EU Parliament Committee on Legal Affairs — on social media and urge them to support reform.
Alone, you might drop a handful of fliers. But together, we can drop millions — and send a clear, forceful message to EU policymakers.
Paperstorm is a collaboration between Mozilla and our friends at Moniker, the Webby award-winning interactive design studio based in Amsterdam. Paperstorm is another installment in Mozilla’s suite of advocacy media, which includes Codemoji and Post Crimes.
From the Mozilla blog July 17, 2017 (view)
60,000,000 digital flyers.
12,000 tweets to Members of the European Parliament (MEPs).
Europe has been Paperstormed.
Earlier this year, Mozilla and our friends at Moniker launched Paperstorm.it, a digital advocacy tool that urges EU policymakers to update copyright laws for the Internet age.
Paperstorm.it users drop digital flyers onto maps of European landmarks, like the Eiffel Tower and the Reichstag Building in Berlin. When users drop a certain amount, they trigger impassioned tweets to European lawmakers:
“We built Paperstorm as a fun (and mildly addictive) way for Internet users to learn about and engage with a serious issue: the EU’s outdated copyright laws,” says Mozilla’s Brett Gaylor, one of Paperstorm’s creators.
“The Parliament has a unique opportunity to reform copyright,” says Raegan MacDonald, Mozilla’s Senior EU Policy Manager. “We hope this campaign served as a reminder that EU citizens want a modern framework that will promote — not hinder — innovation and creativity online. The success of this reform hinges on whether the interests of these citizens — whether creators, innovators, teachers, librarians, or anyone who uses the internet — are truly taken into account in the negotiations.”
Currently, lawmakers are crafting amendments to the proposal for a new copyright law, a process that will end this year. Now is the time to make an impact. And we are.
Over the last two months, more than 100,000 Internet users visited Paperstorm.it. They sent 12,000 tweets to key MEPs, like France’s Jean-Marie Cavada, Germany’s Angelika Niebler, and Lithuania’s Antanas Guoga. In total, Paperstormers contacted 13 MEPs in 10 countries: Austria, France, Germany, Italy, Lithuania, Malta, Poland, Romania, Sweden and the UK.
Then, we created custom MEP figurines inside Paperstorm snowglobes. A Mozilla community member from Italy hand-delivered these snowglobes right to MEPs offices in Brussels, alongside a letter urging a balanced copyright reform for the digital age. Here’s the proof: